PCM - Insight Case Study

 
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Lunch & Learn, Product Showcase, Back to Back 65 Mile Supercar Rally Tours & Happy Hour

PCM (acquired by Insight) was looking for a unique Denver location to host a lunch and learn for some of their top clients. Since they had previously done Supercar track experiences around the US, they were excited to offer Oxotic’s Rally Tours through the Rocky Mountains followed by a networking happy hour. By spending time exploring PCM’s vision and goals for the event, we were able to host one of their most successful client events to date. 

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Objectives

  • One on One time between Sales Associates and multiple Top Clients

  • Focused lunch and learn presentations hosted by industry experts for added value rather than product pushing

  • Turnkey event that the PCM Organizer could handoff to Oxotic and have arrangements made for a seamless event from start to finish

  • Activity that both PCM Staff and Clients would enjoy and provide a memorable experience between the two to foster relationships

 
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The Experience

“During the planning stages: Thank you for the quick follow up and ease of communication. I must say that in all my years of event management and production I am more than excited to take part in this one.

After the event: It was a pleasure working with you, everything ran so smoothly and I didn’t stress about anything - which is a first! Looking forward to doing another event with you in the future.

”
— William Silva, Events Marketing Manager

  • 65 Mile Rally Tour with a photo stop at the Wind Turbines with a FlatIrons backdrop

  • 32 participants, two waves of tours, eight Supercars requested with additional cars available depending on client preference

  • First group arrived in the morning for the tour, second group arrived in the early afternoon, everyone enjoyed lunch and presentations, then the second group went on the tour

  • Casual happy hour where guests were welcome to roam around the Event Center and network

  • Photos and Video Lanyards for all guests

Extra Perks 

  • Organized specific pairings of Sales Team and Clients during certain legs of the tour 

  • Logistical help for presentation equipment, receiving of event swag, and coordination of returns for PCM and vendors

  • Custom itinerary to fit Sales Team agenda and scheduling needs

 
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